Bad decisions make great stories.
This story took place in the summer of 2012. Not knowing what I should write my bachelor thesis about, I ended up reading “The New Rules of Marketing and PR” by David Meerman Scott, a book my dad gave me. It was about this new strategy called Inbound Marketing, which (no surprise) did not have a single entry at my university’s data base. So I did some more research about this new topic and stumbled across the name David Meerman Scott several times. I figured I was not going to find any academic writings about Inbound Marketing, but maybe this mister Scott could help me out. [Read more...]
Legend says, when you can’t sleep at night, it’s because you are awake in someone else’s dream.
The sound was coming from underneath my tent. A constant squeaking. I checked my phone. No signal. Now I was even more freaked out. I tried to ignore it but it didn’t stop. It was too freezing cold and I was also too tired to go outside and check what it was. Since the noise did not stop I tried to stick something into my ears. Two teabags should do the trick. The squeaking was at a tolerable level now and eventually I passed out. [Read more...]
Sometimes I write drunk and revise sober, and sometimes I write sober and revise drunk. But you have to have both elements in creation — the Apollonian and the Dionysian, or spontaneity and restraint, emotion and discipline.