This story took place in the summer of 2012. Not knowing what I should write my bachelor thesis about, I ended up reading “The New Rules of Marketing and PR” by David Meerman Scott, a book my dad gave me. It was about this new strategy called Inbound Marketing, which (no surprise) did not have a single entry at my university’s data base. So I did some more research about this new topic and stumbled across the name David Meerman Scott several times. I figured I was not going to find any academic writings about Inbound Marketing, but maybe this mister Scott could help me out. Continue Reading…

Legend says, when you can’t sleep at night, it’s because you are awake in someone else’s dream.

Japanese Legend

The sound was coming from underneath my tent. A constant squeaking. I checked my phone. No signal. Now I was even more freaked out. I tried to ignore it but it didn’t stop. It was too freezing cold and I was also too tired to go outside and check what it was. Since the noise did not stop I tried to stick something into my ears. Two teabags should do the trick. The squeaking was at a tolerable level now and eventually I passed out. Continue Reading…

Sometimes I write drunk and revise sober, and sometimes I write sober and revise drunk. But you have to have both elements in creation — the Apollonian and the Dionysian, or spontaneity and restraint, emotion and discipline.

Peter De Vries

I’ve wanted to write about this topic for a while now. Today is Ash Wednesday and the beginning of the forty days of lent. An ideal time for a little self-experiment. As the title suggests I want to kiss liking goodbye. For various reasons. But most of all for the love of writing. Continue Reading…

I think people spend too much time staring into screens and not enough time drinking wine, tongue kissing, and dancing under the moon.

Rachel Wolchin

Cycling in the fitness club this morning I could not help but imagine myself on a real bicycle. I don’t particularly like fitness clubs, so in my mind I was driving through the most beautiful places I’ve been to. Mostly through nature. Mostly childhood memories. I closed my eyes and just enjoyed riding my bike. Continue Reading…

All good stories deserve embellishment.

Gandalf the Grey (The Hobbit)

A bottle full of memories

Have you ever wondered what it would be like to take a journey all on your own without planning a single thing? Well, let me take you back to Norway!
It was my second day in Trondheim, a city I decided to put up my tent, just one night after getting mugged in the streets of Oslo. I was particularly excited to finally hike up a mountain and explore Norway’s wild nature. It was Sunday and since I had not planned any route and no possibility of buying a map, I just decided to go up. Continue Reading…